What is Supermarket Advertising?
Supermarket advertising is any opportunity for brands to market their products to shoppers in a supermarket or grocery store, and this can be seen in different formats. For example, Instore Radio in the Supermarket blending music and your branded adverts and Digital screens in high traffic areas like the checkout aisle.
Our recent survey showed that 95% of consumers regularly visit the supermarket in person, and 75% of them visit 1-3 times a week. That gives brands a solid opportunity to reach their audience in the real world while they’re shopping and less distracted by computer screens, television, or their phone.
Whoever your target audience may be, odds are you can easily reach them at the supermarket. We know that about 98% of grocery shoppers influence household purchase decisions in areas like finance, insurance, auto, real estate, education, and entertainment.
So, even if your brand isn’t carried in the supermarket, you can still feel confident that you’ll be reaching people who could be your customer.
Welcome to POP Radio Supermarket Advertising
We are the leading in-store radio marketing company developing the supermarket point of sale as a media channel. POP Radio is the most attentive form of advertising commonly played through the sound system of retail businesses like supermarkets, grocery stores, malls and in various other businesses that you visit.
The aim of this type of advertising is to engage potential customers as they are browsing in-store and making purchasing decisions. This is a business tool that is made to increase your sales, boost marketing and add loyalty of your customers. Our services provide instant return on investments.
POP Radio network effectively reaches the right shoppers in the right locations, providing unparalleled access to thousands of shoppers every day.
Reach audiences in a trusted environment. Supermarkets are considered to be brand-safe and trusted environments located in the center of the community.
Use Pop Radio supermarket advertising in conjunction with your TV, radio, online, social media and other campaigns.
Unlock a lucrative new marketing channel. No other media talks to your customers all day, every day, all over the store, calling them to action, to buy your products! Talk to us about talking to your customers today!
Why Choose Us
Maximizing Reach on a Budget
A low cost, fantastic marketing and communications tool for your company.
Introducing POP Radio
We transform shopping occasions into communication opportunities to connect with
shoppers.
Unlocking Potential
To use the POP radio platform as a means to educate customers on special offers, promotions as well as advertising using professional
communication.
Elevate Sales
Proven concept and a unique platform to market and increase sales revenue
Ad Production
Our in-house recording studio makes it easy for you to create custom branded messaging and announcements for your business eliminating the need to outsource your in-store audio content. This enables us to provide extremely cost effective solutions to you with a minimal turnaround time
Why Advertise With Us?
We offer a unique approach tailored with measurable and proven results. We effectively impact shopper’s decision making process at the point of sales.
Heard
Your message is GUARANTEED to be heard throughout the duration of a customers’ visit.
Repetition
Your message will air 2 times per hour, that’s an average of 224 commercials per week!
Target
Global surveys show that 80% of customers’ decision making is done right at the store. No other media talks to your customers all day, every day, all over the store, calling them to action i.e. to buy your products